BlueVenn’s Guide to Multi-Touch Attribution

BlueVenn

BlueVenn’s Guide to Multi-Touch Attribution

Marketers need a way to weight the conversion across all elements of the marketing mix, to prove ROI and enable them to optimize the customer experience.

Download the eBook now to learn about:

  • What attribution modeling is and how it can help rate campaigns and decisions
  • The strengths and weaknesses of different attribution models and how they tend to be used
  • How to match your immediate business needs and objectives to the right model
  • The key to making sure every stage of your customer journey is clearly attributed
  • Why the insights gained from attribution modeling are only ever as reliable as your data flow