BlueVenn’s Guide to Multi-Touch Attribution
Marketers need a way to weight the conversion across all elements of the marketing mix, to prove ROI and enable them to optimize the customer experience.
Download the eBook now to learn about:
- What attribution modeling is and how it can help rate campaigns and decisions
- The strengths and weaknesses of different attribution models and how they tend to be used
- How to match your immediate business needs and objectives to the right model
- The key to making sure every stage of your customer journey is clearly attributed
- Why the insights gained from attribution modeling are only ever as reliable as your data flow