Omnichannel Marketing Excellence


Omnichannel Marketing Excellence

Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their own omnichannel marketing maturity and as a practical guide to improving their capabilities.

The research also looks at the growing role of customer data platforms (CDPs).

The four key pillars covered in the report are:

  • Outbound marketing and media optimization
  • Inbound marketing and optimization
  • Owned media optimization
  • Cross-channel orchestration

Download the report to learn more.