Winterberry Group's Customer Data Platform Benchmark Report
Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should have, but Winterberry Group’s new 14-page Customer Data Platform (CDP) benchmark report can help.
Download the report now to learn about:
- The different segments of CDP vendor
- CDP market trends, dynamics and growth
- Defining capabilities of the ‘True CDP’
- How the different segments of CDP stack up in terms of capability
- What type of CDP your company needs