The Total Commerce Playbook

Dentsu International

The Total Commerce Playbook

Dentsu's Total Commerce Playbook delivers insights on how different industries are being revolutionized in the post-store era and provides a framework for brands to extend the maturity of their commerce capabilities.

The playbook discusses:

  • Why brands need to adopt a ‘total commerce’ approach to grow their business
  • How digital experiences, content and identity support ‘total commerce’
  • How marketplaces are informing consumer expectations
  • How commerce is revolutionizing CPG, retail, automotive & B2B

Download the Total Commerce Playbook now.