Achieving Microsite Excellence - Finding the Right CMS
Brands increasingly require technology that helps them customise and personalise their approach to content, while being able to incorporate attractively designed creative and compelling messages that drive conversions.
However, many brands are struggling to find microsite or landing page solutions that give them the ecommerce and advertising-related monetisation capabilities they need, or that allow them to customise templates in the way they require.
This London Research report, produced in partnership with ContentHUB, is based on an online survey of 278 companies carried out in April and May 2018.
The report contains the following sections:
- Popularity of microsites - benefits and challenges
- How microsites are created ... and why companies seek alternative CMS solutions
- Where CMS platforms are failing clients
- Finding the right microsite platform