Why Most Businesses Fail at On-Site Search - And How You Can Nail It
The ongoing coronavirus pandemic has driven a dramatic increase in digital activity. As visitors head to your site, you can capitalize on this increase in traffic by fine-tuning your on-site search. Yet, for many businesses, site search is a point of friction. Prospects type in what they’re looking for, only for the search results to come up either empty handed or irrelevant.
For companies that take search seriously, though, the results are rich. With highly optimized on-site search, conversion rates can jump 43%, according to Econsultancy. In fact, one of the reasons Amazon leads the industry is due to how well it integrates search with the online shopping experience.
The benefits are obvious: search has a huge impact on the digital experiences you deliver to prospects, customers, and partners. Are you doing everything you can to make search a central part of your visitor journey?
In this on-demand webinar, Progress Sitefinity partner Hawksearch offers best practices for better on-site search, covering how to:
- Enrich the customer journey with on-site search
- Capitalize on best practices to maximize search results
- Optimize results leveraging filters, recommendations, and personalization
- Increase revenue for your business with relevant conversions
You’ll also see how best-in-class search tools like Hawksearch have helped real-world businesses deliver proven results with a look at some success stories and deployments.