The Future of Media: How Digital-to-Print Revenue Models Continue to Shape the Industry

UPM

The Future of Media: How Digital-to-Print Revenue Models Continue to Shape the Industry

1st Apr 2019

Despite the emergence of digital channels, print publishing has continued to thrive. In the US, the top 25 print magazines reach more adults and teens than the top 25 prime time shows. Reverse publishing is the sign of print's continued power. 

Hear how Rob Munro-Hall from Bauer Media and James Wildman from Hearst UK have found success from the coexistence of print and digital media. The paper introduces also case studies of reverse publishing models that offer new sources of revenue for media owners.

To find out what value print adds for audiences and how it fits to the wider publishing ecosystem, download your copy of "The Future of Media: How digital-to print revenue models continue to shape the industry".